Top 5 Beauty Retail Apps on Android in Switzerland - Q2 2022

In the second quarter of 2022, the top 5 beauty retail apps on Android in Switzerland showed varied performance in terms of downloads and active users. Here’s a detailed look at their trends:

Douglas – Parfüm & Kosmetik experienced fluctuating weekly downloads, starting with approximately 330 downloads in late March and reaching a peak of 457 downloads in mid-June. Active users for the app generally hovered around the 1.8K to 2K range, showing a slight increase mid-quarter before tapering off towards the end of June.

GLAMOUR Fashion Trends shoppen saw a sharp decline in weekly downloads from 258 in early April to as low as 11 in mid-June. Active users also followed a similar downward trend, starting at 369 in early April and ending at 43 by the end of June.

BEAUTY BAY maintained a low but steady download rate, with weekly downloads ranging from 6 to 25. Active users slightly fluctuated, starting at 188 in late March and stabilizing around the 175 mark towards the end of the quarter.

Marionnaud – Beauté & Soins had minimal weekly downloads, consistently recording single-digit figures, peaking at 17 downloads in early June. Unfortunately, there is no active user data available for this app during the period.

Nykaa Fashion – Shopping App had the lowest download numbers among the top 5, with weekly downloads varying between 0 to 8. Similar to Marionnaud, there is no active user data available for this app.

This performance data is sourced from Sensor Tower. For more in-depth insights, visit their platform.